When you first meet Jim Bettencourt, he immediately puts you at ease with a friendly comment and a little laughter. However, underneath that easygoing exterior is someone who has gone through deep pain and heartbreak due to the near-fatal drug overdose of his 15-year-old son, events that changed the course of Jim’s life. He wrote about his son’s story, and his beliefs on how to best fight drugs in our society, in his book America’s Choice – America’s Shame: The Reality of America’s War on Drugs: Your Children, Your Family, Your Nation.
Due to limited resources for drug counseling and prevention education, Jim says parents and their children often have nowhere to turn and many “fall between the cracks.” Ten years ago, when he found himself in the same situation while trying to locate resources to help his son, Jim founded Not In Our Town – Glenn County, a non-profit educational substance abuse prevention coalition based in Willows. Jim believes the reality of widespread substance abuse in our society needs to be communicated to our youth, and the organization has helped educate hundreds of young people and families in Butte, Glenn and Tehama counties about drug addiction and prevention.
Jim was born and raised on an 80-acre dairy ranch in Willows, which his parents bought 65 years ago – his mother still lives on the ranch. “I strongly feel the early influences experienced while growing up on the ranch strengthened and sustained my resolve to help others,” he says. Jim has three children, now in their 20s, and spent many hours as a volunteer coach for their sports teams during their youth.
Over the years, Jim has provided substance abuse prevention presentations at schools in Glenn, Butte and Tehama Counties, and at California State University, Chico. He’s provided information at back to school nights and health fairs, and has sponsored public service announcements in local media.
For five years Not In Our Town ran a successful “Drug Store” program for 8th grade students, modeled after a Drug Enforcement Agency program. Using local law enforcement, medical, judicial and funeral services, students were taken on the pathway of drug addiction, from a first experimentation with methamphetamine to addiction, arrest, court hearing, relapse, hospitalization, and finally, death.
In 2010 Jim helped organize a Forum on Prescription Drug Abuse at CSU, Chico, attended by more than 120 professionals from 12 different counties. “Prescription drug abuse is an epidemic according to the CDC report to the US Senate,” Jim says. He adds, “Every eight and a half months a Chico State student dies from acute poisoning caused by polypharmy – simply stated, from multiple prescription drugs.”
A few years ago, after Jim’s presentation in Teresa Lamb’s Centennial High School class in Corning, a student wrote to the editor of the Corning Observer: “I just wish that I had learned this when I was in junior high or elementary school. Teachers and parents think their kids are too young for these conversations…but the only thing that they are doing is prohibiting their kids from learning the effects of the chemical abuse.” Teresa was greatly impressed with the impact Jim’s presentations had on her students, stating, “True life experiences are what capture their attention.” Some of her students also read Jim’s book and were greatly affected by it: “they took it to heart.”
Another Centennial High School student ended her letter to the editor in this way: “Thank you Jim Bettencourt. We, the kids of Centennial High School, thank you. We will consider your words. Your presentation will not be forgotten.”
To contact Jim, call (530) 330-3139. To find out more about Not In Our Town – Glenn County or about drug abuse, visit end2meth.org or http://www.drugpreventioned.com.
Posted in: Be The Change
Comment Policy: All viewpoints are welcome, but comments should remain relevant. Personal attacks, profanity, and aggressive behavior are not allowed. No spam, advertising, or promoting of products/services. Please, only use your real name and limit the amount of links submitted in your comment.
You Might Also Like...
Pathways to Hope: Michael Burke
Is Hope a Science? If someone asked you to define hope, your response would involve words such as feeling, emotion, and science, right? Wait, science? Yes, according to Michael Burke, […]
Dedicated Teachers Keep Art Alive in Corning
It’s no secret that statewide budget cuts have dramatically affected arts programs at many public schools. But thanks to a supportive administration, help from the community, and the passion of […]
Sherri Scott: Be the Change
Sherri Scott had little idea how registering for horticulture courses at San Francisco City College would change her life. Originally from the Los Angeles area, Sherri had minimal exposure to […]
Be the Change: Wayne Randolph Makes Classroom Connections that Count
Wayne Randolph’s classroom thrums with anticipatory excitement. Teams of students are positioned around a makeshift arena, their Lego robots poised for battle. And though the atmosphere is convivial, there’s no […]
Well done, Darla. Great information for all parents! You know my struggles and I wish I had someone with Jim’s passion and determination in my corner.